Dean Goodman

Dean Goodman — Fashion Casting Director & CEO, Goodman Creative

London • Editorial, Runway & Luxury Brand Casting • Global Reach

Dean Goodman is an established Fashion Casting Director, Model Scout, and Agency Leader based in London, with over 25 years of experience shaping casts for the world’s most prestigious publications, runway shows, and luxury brand campaigns. As Founder & CEO of Goodman Creative, founded in 2014, he leads a full-service casting agency delivering expert talent for editorials, runway shows, advertising campaigns, look books, and art direction.

Editorial & Publication Credits

Dean’s casting work features across the globe’s most influential fashion titles, including Vogue Italia, Vogue Japan, Vogue Greece, Vogue Turkey, Vogue Portugal, Vogue Czech, Vogue Malaysia, Vogue Thailand, Vogue Hong Kong, plus 10 Magazine, Wonderland, Numéro France, GQ, Tatler, The Times, and Hunger Magazine. He has collaborated with acclaimed photographers Ellen Von Unwerth, Rankin, Simon Emmett, and Liz Collins, pairing exceptional talent with world-class creative vision.

Runway & Brand Casting

A trusted name at London Fashion Week, Dean has cast runway shows for leading designers including Preen, Sharon Wauchob, Diesel, Mark Fast, Emilio de la Morena, Ashley Isham, and Xiao Li. He built a long-standing partnership with premium Japanese brand Toga, casting their London presentations across nine consecutive seasons to grow their UK market presence.

Recent commercial and luxury brand casting includes: Boodles, De Beers, Rolls-Royce, Johnnie Walker, Suqqu Cosmetics, The Orient Express, Treatwell, and Tesco — spanning luxury jewellery, automotive, beauty, travel, spirits, and lifestyle sectors.

Experience & Background

Before founding Goodman Creative, Dean served as Director of Bookings at a top London model agency, where he managed talent, negotiated bookings, and helped launch the careers of some of the industry’s biggest names — Rosie Huntington-Whiteley, Alexa Chung, Suki Waterhouse, and Gemma Chan.

Drawing on this deep expertise in talent management, scouting, and production, he launched Goodman Creative in 2014 to deliver personalised, expert casting services to fashion and luxury clients worldwide. The agency continues to grow as a trusted casting partner for premium brands globally.

Specialties

Fashion Casting • Editorial Casting • Runway Show Casting • Luxury Brand Campaigns • Model Scouting • Talent Placement • Art Direction Support • London Fashion Week Casting • Talent Management